The Brand Identity is the ‘look and feel’ of your brand. Visually It’s the first thing people will notice, and pass judgement on your brand. This is logo creation, brand colors, brand fonts, brand patterns, and brand voice and tone guidelines.
While brand identity is the ‘look and feel’ visual representation of your brand, brand storytelling outlines the way you communicate the narrative of who you are, what you’re trying to do, and why people should connect and care. Great brand storytelling encompasses the facts of a brand’s origin, purpose and mission, and communicates this in a cohesive and emotion driven narrative to excite or build feelings of empathy with the listener.
Brand storytelling often forms the backbone of successful marketing campaigns, with the story being the central element and the marketing collateral and platform being the vehicle to deliver and bring it to life.
Brand Collateral Creation
When setting up a new brand or doing a brand redesign, collateral is often needed. Business cards, email signature images, flyers and presentation decks should all be places the new branding is reflected in your organization.
We strategically plan and execute on building a reliable long-term customer acquisition channel through organic search (Google and Bing).
We Do This By:
- Researching and planning the target array of search queries and keywords your brand will rank for in search engines.
- Executing on tuning your website’s technical platform so it’s error free and primed to be able to rank well.
- Planning and executing a strategy to continually build the trust value search engines assign to your website (often called Domain Authority). The more trust search engines place in your website, the higher all of your content will rank in their search results.
Great content is a cornerstone of presenting your business online. Producing written articles serves a few vital functions. The first is that when you write about a topic, people will recognize you as an expert in your domain. The more you can teach about a topic, the more you will position yourself as someone who is knowledgeable and valuable.
Content is also critical to ranking well in search engines like Google. While SEO is largely the process of identifying what search terms you would like to rank well for in Google, producing content to target those specific search term is the way to fulfill the SEO plan and get you actually in the search results.