Brand Design
Brand Identity
The Brand Identity is the ‘look and feel’ of your brand. Visually It’s the first thing people will notice, and pass judgement on your brand. This is logo creation, brand colors, brand fonts, brand patterns, and brand voice and tone guidelines.
Brand Storytelling
While brand identity is the ‘look and feel’ visual representation of your brand, brand storytelling outlines the way you communicate the narrative of who you are, what you’re trying to do, and why people should connect and care. Great brand storytelling encompasses the facts of a brand’s origin, purpose and mission, and communicates this in a cohesive and emotion driven narrative to excite or build feelings of empathy with the listener.
Brand storytelling often forms the backbone of successful marketing campaigns, with the story being the central element and the marketing collateral and platform being the vehicle to deliver and bring it to life.
Brand Collateral Creation
When setting up a new brand or doing a brand redesign, collateral is often needed. Business cards, email signature images, flyers and presentation decks should all be places the new branding is reflected in your organization.
Digital Marketing
SEO
We strategically plan and execute on building a reliable long-term customer acquisition channel through organic search (Google and Bing).
We Do This By:
- Researching and planning the target array of search queries and keywords your brand will rank for in search engines.
- Executing on tuning your website’s technical platform so it’s error free and primed to be able to rank well.
- Planning and executing a strategy to continually build the trust value search engines assign to your website (often called Domain Authority). The more trust search engines place in your website, the higher all of your content will rank in their search results.
Content Marketing
Great content is a cornerstone of presenting your business online. Producing written articles serves a few vital functions. The first is that when you write about a topic, people will recognize you as an expert in your domain. The more you can teach about a topic, the more you will position yourself as someone who is knowledgeable and valuable.
Content is also critical to ranking well in search engines like Google. While SEO is largely the process of identifying what search terms you would like to rank well for in Google, producing content to target those specific search term is the way to fulfill the SEO plan and get you actually in the search results.
Website Design
Website Design & Development
Website design takes presents your brand, brand story, benefits and offerings online. A great website design captivates, educates, and ultimately converts visitors into clients and customers. We use an inclusive, interactive design process to align vision and create a product everyone can be proud of.
We design and develop websites incorporating technology, SEO and marketing best practices so you can have confidence in your website’s performance, and Google will like it too.
Website Content & Messaging
Creating written content to convey your brand’s offerings, benefits, and story can be challenging and is often the most difficult part of creating an engaging presence online.
We work with you in a series of interview style workshops to distill what it is you offer (both deliverables and root benefits), how you should be communicating these to your audience, and how best to position your organization on the website.
Coming out of these workshops, we will have specific language that can be used to present your organization on the website.
Ongoing Website Support & Maintenance
We offer ongoing support and maintenance packages through our Digital Harness brand. Packages are designed to provide professional ongoing website technical management for a super fast, highly secure website. or add dedicated time each month for content updates.
WordPress Development
This is where all the technical cues for Google are double checked, and final touches to the visuals are done before launch.
We are a WordPress specialty agency.
Because WordPress powers more of the internet than any other platform (about 30% of all websites on the internet use WordPress), it is often the most common denominator that gives websites a level of standardization, and it often the tool that marketing and communications people know and have worked with before.
Together with WordPress, we use the Genesis Framework to build our sites. The Genesis Framework is a standard way of doing things that sits on top of the WordPress foundation. It is the most widely used & supported WordPress framework.
How will my website rank in Google?
While we can never guarantee ranking outcomes (no one can), we can ensure we’re doing all the foundational things right and adding all the SEO cues for Google to get your website on the front page.
We Use Google’s Own Tools to Measure SEO
We use Google’s own Lighthouse scoring tools to assess the quality of each webpage before the website is marked as done. Getting these measurements directly from Google ensures their algorithms are picking up all our cues accurately.
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